So you've decided to sell your home. Perhaps you're
taking a job in a new community and you need to
sell. Maybe you've outgrown your existing home and
you need to move into something larger. Perhaps your
family has grown up and moved out and it is time to
downsize into a smaller home. Whatever the reason,
you've decided to sell your home. What follows are
some useful hints and ideas to make the selling
process easier.
Basics Are Just the Beginning
When you put your home on the market, a real estate
agent may compile comparative pricing of homes in
your area, post a sign in your yard or place your
home on the Multiple Listing Service (MLS). Most
real estate agents will offer these industry
standard services. Even the most expected service
yields superior results.
Our standard services are handled with
exceptional care and expertise
We offer exclusive services and a customized
marketing plan developed specifically for you
Setting the Standards of Professionalism
When you list your home with us, you can rest
assured that behind us is a team of experts who are
well trained to support your interests. Our
professional support team shares our commitment to a
successful transaction. Here is a list of our
support efforts:
Most office managers are non-selling real
estate professionals, thus maximizing their
availability to sales associates and to you
Sales associates are supported with
full-time administrative staff, allowing them
more time to attend to your needs
Individual agent marketing of your home is
supported with extensive advertising, increasing
exposure to potential buyers
Offices are open seven days a week, with
sales associates and support staff available to
you and potential buyers
Pricing Strategies
Pricing your home is a complex task that requires
the expertise of an experienced real estate
professional. Consider the following:
If the listing price is set too high,
potential buyers may be deterred from
considering your home.
Arriving at the optimal price requires
evaluation and understanding of current market
conditions, and the marketable features of your
home.
The closer your home is priced to fair
market value when it first comes on the market,
the more likely it will sell quickly at the
highest price.
The higher your home is priced above market
value, the fewer number of buyers will look at
it.
We will advise you of many factors when assisting
you in determining a listing price for your home.
Some of these factors include:
Determining the selling price of recently
sold properties with attributes similar to
yours.
Arriving at a listing price that is
attractive enough for buyers to request showings
and make acceptable offers.
Determining what properties are competing
for the attention of buyers right now.
Determining what properties have not sold.
This is a good indicator of what prices buyers
are unwilling to pay under current market
conditions.
To find out the potential value of your home, use
this form to begin the process.
Click here
Bringing Buyers to Your Home
Understanding where buyers come from allows agents
to market your home more effectively. While buyers
use a variety of information sources to learn about
homes for sale in their target neighborhood and
price range, the vast majority will discover your
home with the assistance of a real estate
professional. According to research by the
California Association of Realtors®, 72% of Internet
home buyers and 63% of traditional buyers were first
exposed to the home they purchased by their real
estate agent. Therefore, we will use a comprehensive
plan that includes networking with colleagues
throughout the area to position your home to the
right buyer.
Marketing Your Home
The more exposure your home receives, the more
opportunity you'll have to achieve your financial
and time-oriented goals. In addition to Internet and
print media advertising, we attract qualified buyers
by using the following methods:
Property Flyer - We prepare a professional
marketing sales tool including graphics and
highlights of your home to distribute to the
brokerage community and potential buyers.
Multiple Listing Service (MLS) - Information
about your home will be included in the Multiple
Listing Service, a database of currently
available properties accessible by real estate
professionals.
Other Brokers - We cooperate with and invite
other brokers in the community to tour your home
in order to find a buyer.
Relocation connections - Prospects for your
home also come from relocation services,
corporations, executive search firms and fellow
associates who keep track of potential buyers
and maintain relationships with former clients.
Referral Network - Sales meetings allow
sales associates to present new listings. Other
sales associates then refer to their client
databases to identify potential buyers and
arrange viewing appointments.
We will provide you with periodic status reports
including buyer reactions to your home, allowing us
to continually evaluate and reassess our marketing
strategy.
Skillful Negotiation
When offers are presented, we will advise you and
help obtain the best possible price and terms.
Understanding the various standard contract forms
and the vast array of contractual issues is key to
negotiating the best terms to meet your individual
needs. Making sure buyers are qualified and
knowledgeable about available financing alternatives
is of the utmost importance in negotiating a
successful sale. We will promote your interests and
assist in developing a clear and binding contract.
Transaction Management
Many details must be attended to before a sale
becomes final, including inspections, loan
documents, contingency removals, and insurance. We
know how difficult and time consuming this process
is, and thus, we will handle scheduling inspections,
reviewing documents, and making sure all of the
required disclosure forms and pamphlets are provided
in a timely fashion.
