Marketing Your Home
Not all homes are created equal and neither are all
REALTORS®. What sets us apart is our attention to
the highest level of performance for our clients.
It's reported that over 70% of all first inquiries
regarding real estate use the Internet. Therefore,
we've placed critical importance on the use of both
technology and fundamental applications to insure
you the most satisfaction throughout the process.
They are as follows:
Property Flyer - We prepare a professional
marketing sales tool including graphics and
highlights of your home to distribute to the
brokerage community and potential buyers.
Multiple Listing Service (MLS) - Information
about your home will be included in the Multiple
Listing Service, a database of currently
available properties accessible by real estate
professionals.
Other Brokers/Agents - We cooperate with and
invite other brokers and agents in the community
to tour your home in order to find a buyer.
Relocation Connections - Prospects for your
home also come from relocation services,
corporations, executive search firms, and fellow
associates who keep track of potential buyers
and maintain relationships with former clients.
The Internet - With approximately 80% of
today's consumers utilizing the Internet for
real estate information, we employ a robust set
of tools and resources to make your home
available for preview.
My website
My broker's website
IDX
Email alert
Spotlight property electronic brochure
with specific domain name
We will provide you with periodic status reports
including buyer reactions to your home, allowing us
to continually evaluate and reassess our marketing
strategy.
Stage 1: Preparing the Home for Sale
Property Inspection - Before we list your
home, we will inspect and identify improvements
that could increase profit on the sale.
Staging - If requested, a professional
decorator will stage your home so it can be
presented in its best possible light.
Establishing Goals - Markets can fluctuate
so it's important to establish your goals so
that we can work hard to meet them.
Listing Price - Establishing a competitive
listing price is critical to the success of the
sale. We use the most advance CMA tools to
derive the right price.
Relocation - Prospects for your home also
come from relocation services, corporations,
executive search firms and fellow associates who
keep track of potential buyers and maintain
relationships with former clients.
Stage 2: Promoting the Property
Digital photography - Once your home is
ready to list, we will have professional quality
digital photos taken.
Full-color property brochures - We prepare a
professional marketing sales tool including
graphics and highlights of your home to
distribute to the brokerage community and
potential buyers.
Full-color postcards of your home will be
designed and distributed at showings, open
houses, public venues, and through direct mail.
We will provide you with periodic status
reports including buyer reactions to your home,
allowing us to continually evaluate and reassess
our marketing strategy.
The Internet - We employ the following set
of tools to make your home available for
preview.
My website
My broker's website
IDX
Email alert
Spotlight property electronic brochure
with specific domain name
Step 3: Technology Tools.
The Internet Data Exchange (IDX) is an
electronic display of homes for sale listed in
the MLS. Your home will appear in this Exchange.
Multiple Listing Service (MLS) - Information
about your home will be included in the Multiple
Listing Service, a database of currently
available properties accessible by real estate
professionals.
My Website features an entire feed of
listings for all viewers who come to this site
to search for homes.
E-mail Updates - My website also features an
automated MLS search for clients who are seeking
properties. They can initiate their search on my
site and receive emails daily with listings that
meet their criteria. You home will be featured
in that service.
Transaction Details - My website has a
password-protected area where all transaction
details are logged for your viewing.
Step 5: Showing Your Home
Broker/Agent Open House - We will invite all
local brokers and agents to view your home.
Public Open House - Following the
agent/broker open house we will hold a public
open house and present your home to the general
public.
Marketing Kits - All materials regarding the
promotion of your home i.e., flyers, brochures,
business cards and media kits will be available
on onsite.
Step 6: Expectations
All calls and email inquiries regarding your
home are followed up immediately.
Access to your property will be secured by
us though secure lockboxes and no one will gain
admittance to your property without our
permission.
